The most popular US print advertising revenue may

2022-08-04
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U.S. print advertising revenue may fall to $16.4 billion from 2016

tablet computers. The high-speed popularization of smart and e-readers has brought new opportunities for publishers of digital newspapers and magazines to build special databases. However, the publishing industry is still difficult to benefit from the digital content. Some publishers have begun to devote themselves to the tablet computer ecology, but many are still waiting and watching

the number of tablet computer users in the United States is expected to exceed 133.5 million in 2015, especially in the consumer electronics market, accounting for 51.9% and 41% of the population; In 2012, the number of tablet computer users was 69.6 million, accounting for 29.1% and 22% of the population

although and magazine publishers have seen changes in technology and user behavior, their biggest challenge is still how to make profits among tablet users to make up for the loss of printing. In mid-2011, Pew and the economist found that only 21% of American tablet computer users were willing to pay $5 a month for content, and only 10% were willing to pay $10

advertising is currently the largest source of revenue for publishers and a barometer of the industry. The US print advertising revenue is expected to gradually decrease in the next few years, from US $19.14 billion in 2012 to US $16.4 billion in 2016. Digital revenue, including all digital platforms, is expected to increase from $3.4 billion to $4billion, which is not enough to cover the loss of print

the American magazine industry is better, but still faces obstacles. Print advertising revenue will decrease from $15.19 billion in 2012 to $15.1 billion in 2016. In the same period, the digital advertising revenue with particularly low thermal conductivity will increase from US $3.14 billion to US $4. Great achievements have been made in the development of experimental machines, US $80million. This is equivalent to a net increase of US $19.18 billion in the overall magazine advertising revenue in 2016, higher than US $18.33 billion in 2012

it is always good to increase revenue, but publishers prefer to see high-speed growth. Most think this revenue is good for print advertising revenue, so they all look at digital media. Both the magazine and newspaper industries believe that scale can pave the way for their bright future

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